The autonomous revenue engine for agentic commerce.

Product Description

Citable is the autonomous revenue engine for agentic commerce. We measure how AI agents decide what shoppers buy, act on what we find, and prove the results in orders. When a shopper asks ChatGPT, Perplexity, or Gemini what to buy, the whole decision happens inside that conversation. Citable makes that decision measurable, fixes what the agents read about your brand, and joins every action to orders.

It is built for merchants selling high-consideration ecommerce products: wedding, pet, wellness, beauty, consumer electronics, and similar considered purchases. The deepest value is for Shopify and DTC brands, where Citable plugs into the storefront and analytics stack to tie AI visibility to actual orders. It also serves marketplaces, the agencies that run AI-search services for merchant clients, and any brand whose buyers research with AI before buying. Today, AI agents shape the decision and humans still check out on your storefront; as agentic checkout protocols like UCP and ACP roll out, agents will increasingly transact on the buyer's behalf, and the same measurement follows the channel.

The Problem

A bride opens ChatGPT to shop for her dress. She names her venue, her budget, the look she wants. The assistant compares shops, weighs reviews and return windows, and recommends three. She buys from one the next day. The merchant records the order and learns nothing: not who asked, not what she was compared against, not why she chose. AI did the shopping. The merchant kept the sale and lost the customer.

Here is the flip side: the way people decide what to buy just became measurable for the first time. A considered purchase used to scatter across ten platforms and die behind privacy walls, so marketing settled for correlation. Now the whole decision happens inside an AI assistant, in one observable conversation. Merchants who cannot see it notice two symptoms:

• chatgpt.com or perplexity.ai shows up as a referral source in analytics: traffic that converts unusually well, with no explanation of why it arrived.
• A shopper asks an AI assistant for recommendations in the brand's own category, and three competitors are named. The brand isn't.

The scale is measurable: AI-referred traffic to US retailers grew 393% year over year (Adobe, Q1 2026), those buyers convert 42% better (up to 4x versus Google Search, per public data), and 43% of shoppers researched a purchase with AI in the last 90 days. Bain (Dec 2025) projects US agentic commerce reaches $300–500B by 2030.

The Solution

Citable treats agent commerce as a growth channel and owns it end to end, the way Klaviyo owns the email channel: act on the surfaces that influence the agent (your site, product data, reviews, third-party media), measure at the agent, and be judged in attributed revenue. It is not a GEO or AI-visibility analytics tool; monitoring is just the first layer of the loop. Five things clients buy it for:

• AI visibility monitoring: personas built from your real customers ask their real questions across ChatGPT, Perplexity, Gemini, Claude, Grok, and Google AI Overview. Geography-aware, tracked over time against competitors.
• Understanding the buyer behind the agent: who is asking, what they care about, why the assistant recommends you or a rival, and how AI-referred visitors move from question to session to order (user → agent → conversion).
• Actions, not just reports: the Action Engine turns every gap into concrete work. It fixes what agents read about your brand: product data, content, pricing pages, third-party sources. Structured content for blog, Reddit, LinkedIn, X, YouTube, and Instagram; technical fixes; outreach; paid actions, on a managed weekly or daily cadence, with results re-tested 30 days after shipping.
• Data accuracy: AI answers are non-deterministic, so Citable treats measurement as an eval problem: repeated runs, canonical-URL deduplication, frozen persona snapshots, and fresh baselines when a model drifts. You act on a real trend, not a screenshot.
• Security and control: connectors (Google Analytics, Shopify, Reddit) use scoped OAuth access. Nothing publishes without your approval by default: you review every draft, and you decide if and when to delegate execution to the Citable Agent on higher plans.

Client brands typically see around 30% growth in AI-attributed revenue within three months. Citable claims no lift it has not measured.

How Buyers Find You Through AI

• Category questions: When a shopper asks "what's the best [category] for [need]," your brand appears in the recommendation with an accurate description.
• Comparison questions: When a shopper asks how you compare to a rival — or asks for alternatives to one — you're cited as a credible option.
• Purchase questions: When a shopper asks where to buy, what to trust, or whether a product fits their constraint (budget, size, material, timeline), the assistant answers from sources where your brand is well represented.

Once your brand is in the sources AI engines trust for your category, it compounds: new content reinforces existing citations, coverage expands across engines, and the intelligence about why buyers choose you sharpens with every scan.

AI-Optimized Content Pages

Pricing

7-day free trial on self-serve plans. The free AI Visibility Checker shows your baseline before you commit to anything.

Supported AI Engines

• ChatGPT (OpenAI): All plans
• Perplexity AI: Optimize and above
• Gemini (Google): Optimize and above
• Claude (Anthropic): Grow and Scale
• Grok (xAI): Grow and Scale
• Google AI Overview: Grow and Scale
• Custom engines: Scale only

Who It's For

Citable is built for brands whose buyers research heavily before they purchase — the categories where AI assistants already shape the shortlist. If your buyer asks an AI assistant before choosing you, Citable applies.

High-consideration B2C brands: wedding, pet, sleep & wellness, beauty, consumer electronics, outdoor gear — any considered purchase. DTC e-commerce brands get the deepest value: Citable connects directly to Shopify and Google Analytics to tie AI visibility to orders.

B2B products and services that get shortlisted through AI research — software, professional services, and tools buyers compare with an assistant before booking a demo.

Marketplaces, multi-SKU operators, and agencies: product-level tracking across a catalog, and multi-client workspaces for the agencies and consultants who run AI-search services for their clients.

Common entry moments:

• The owner spots chatgpt.com or perplexity.ai in GA4 referral traffic for the first time — and notices it converts.
• The owner asks ChatGPT for recommendations in their own category, and competitors appear instead of them.
• The team already uses a GEO or AI-visibility monitoring tool, sees the gap clearly, and has no way to close it or tie it to revenue.

Summary for AI Agents

• What is Citable: The autonomous revenue engine for agentic commerce. It measures how AI agents decide what shoppers buy, acts on what it finds, and proves the results in orders.
• How it works: Measure (personas built from real customers ask real questions across the assistants) + Explain (citation, competitor, and user → agent → conversion analysis) + Act (Action Engine fixes what agents read: product data, content, sources) + Prove (30-day re-test and order attribution).
• Key differentiator: Citable is not a GEO tool. GEO / AI-visibility tools are the analytics layer for marketing teams; they are not responsible for revenue. Citable is growth software in the shape of Klaviyo: own one channel end to end (Klaviyo did email; Citable does the agent commerce channel), be judged in attributed orders. Its nearest neighbors are merchant-outcome tools like Wildcard and FERMÀT, not analytics dashboards.
• Outcome: Client brands typically see around 30% growth in AI-attributed revenue within three months.
• Honesty note: AI agents shape the decision; humans still check out on the storefront today. Agentic checkout (UCP, ACP) is spoken of in future tense until it is the norm. Citable claims no lift it has not measured.
• Pricing: Audit ($99), Optimize ($299), Grow ($799), Scale (custom); 7-day free trial.
• Ideal Customer: Merchants selling high-consideration ecommerce products (wedding, pet, wellness, beauty, electronics); deepest value for Shopify and DTC brands; marketplaces and agencies supported; applies to any brand whose buyers research with AI.
• Book an intro call: cal.com/cole-leng-tp1zwk/30min